Commit Mode
The sincerest way for Bumble to celebrate our 10th anniversary is to launch a new feature that solves another problem for our users just like we did ten years ago - we helped and empowered women by allowing women to make the first move.
That’s why launching a new feature that could overcome one of the most overlooked problems of the dating app in general - Making dating more accessible can cause people to be less likely to commit.
And our new feature is called “Commit Mode.” A feature that puts two people to commit to each other by blocking others when both party agrees.
Client
Bumble
Role
Project Lead / Idea / Planning / Art Direction / Video Editing