How did a hip-hop dancer in Seoul become an award-winning art director in New York?
I have to admit that I had to compete against many talented people in every career I endeavor. But picturing myself giving up seemed much more intolerable and discouraging than facing them. So I put my work into it and within just three months, I've won Andys, Clios, and One Show pencils as an art director. If given the chance, I would like to tell you all about it. Recognition
Silver x 2
21GRAMS - Real Building Blocks
2025 ADDY Awards
Bronze x 3
Dove - Radical Beauty
Lego - Pieces of Memories from the North
Silver x 1
Dove - Radical Beauty
Gold x 2
Fanta - Orange Blood
Fanta - Refresh Label
2024 Young Ones
Finalist x 3
Fanta - Orange Blood
Fanta - Refresh Label
Lego - Pieces of Memories from the North
Gold x 1
Lego - Pieces of Memories from the North
2024 ANDY Awards
Gold x 1
Lego - Pieces of Memories from the North
2024 ADDY Awards
Silver x 3
Lego - Pieces of Memories from the North
Shortlist x 2
Lego - Pieces of Memories from the North
2024 CLIO Awards
Pencil x 2
Coca Cola - Billboard Seats
21GRAMS - Real Building Blocks
2024 D&AD New Blood
Finalist x 6
Dove - Radical Beauty
21GRAMS - Real Building Blocks
2024 NEW YORK FESTIVAL
Experience
Assistant Manager ㅣ Account Executive & Strategist
@ SPG&FLWR (Seoul, Korea)
Client : Pringles, Kellogg, Wingstop, Binggrae
August 2024 - Present
• Plan the brand strategy and present the proposal for competitive bidding
• Operate global brand annual campaigns
• Execute a wide range of brand campaigns from ATL to BTL
• Lead flexible communication with global clients
Assistant Manager ㅣ Account Executive & Strategist
@ Creatip (Seoul, Korea)
June 2023 - January 2024
Client : Hurom, IHG International Group, Mediheal, Himpel, Diawa ∙∙∙
• Worked with clients in a variety of industries
• Lead project presentations in front of clients
• Directed projects to ensure smooth execution from idea to execution
• Conceptualized big ideas for clients
Senior Staff ㅣ Account Executive & Strategist
@ Eum Creative (Seoul, Korea)
February 2021 - April 2023
Client : Plastic Surgery, Fashion, Cosmetic Brands in Korea
• Lead team project for presentation
• Conceptualized unrivaled strength of clients
• Directed marketing for In-house Fashion Brand
Education
Kookmin University
@ International Business
• President of student association group for ~50 International Business students